What We Do

What are our goals?

The purpose of Travel Penticton is to support and market the tourism destination of Penticton and Penticton Metropolitan area in a sustainable manner that strengthens the local economy and enriches the quality of life.

Travel Penticton looks to increase regional, provincial, national and international visitor awareness of Penticton and area. Travel Penticton is charged with the responsibility to put ‘heads on beds’, promoting longer stays and more frequent visitation which result in increased tourism revenue.

How will we do it?

Travel Penticton will use various media to promote the city and stakeholders including, but not limited to, digital and social media, print, direct consumer interface through consumer shows and events, support of local activity organizations, events and the Penticton Visitor Information Center.

Travel Penticton is often the ‘first face’ of the community at consumer and tourism trade shows and events. Travel Penticton will help to build on consumer and business opportunity awareness of Penticton for business and relocation opportunities through direct collaboration with City of Penticton Economic Development. In short, promote Penticton not only as a place to visit, but also a place to live, work & play.

We endeavor to build awareness of season-extension activities and opportunities for spring, fall and winter working with various stakeholders, attractions and activity providers. Collaboration with the South Okanagan Events Center, Penticton Trade and Convention Center, Okanagan Hockey Academy, Sports Event Tourism through City of Penticton Economic Development department are just a few key potential entities to promote successful and sustainable events that generate overnight stays.