Travel Penticton promotes and supports collaboration and information sharing among all tourism industry stakeholders, as this helps businesses to grow and our community to prosper. Below you will find access to wealth of information regarding tourism in our region as well as access to key resources, designed to help your tourism business succeed – simply click the links.
Travel Penticton Resources
- 5-Year Destination Marketing Strategy – The strategy includes in-depth research into visitor demographics and past performance.
- Travel Penticton Marketing Plan 2019_web version – Provides an outline of the tactical plan for tourism in Penticton & Wine Country over the coming season.
- Travel Penticton 2018 Operational Overview – Provides an overview of the key projects and marketing activities for the past year.
- Optimizing Your Visitor Website Listing – Trying to update or optimize your listing on visitpenticton.com but cannot figure out how? We’ve attached a step by step reference for you showing you how to update copy, social media links images and more.
Flood, Fire & Smoke Forum
On April 23, 2018 Travel Penticton held a forum to discuss proactive collaboration, consistent messaging, and our community & regional image from a external marketing perspective. Below are links to the minutes from this meeting, as well as information provided by TOTA, Kelowna and Emergency Management BC that were included in these discussions.
- Minutes – FSS Forum April 23 2018
- Regional Emergency Planning (TOTA)
- Tourism Kelowna: Communication Response Guidelines in a Crisis/Emergency
- State of Emergency BC
Regional & Provincial Resources
Thompson Okanagan Tourism Association (TOTA)
- Embracing Our Potential – A ten-year tourism strategy for the Thompson Okanagan Region.
- Labour Pool – We are pleased to connect our stakeholders with a valuable resource to support your labour requirements with Mobilize Jobs.
- Sign up for TOTA Alerts – TOTA News Centre Updates / Manic Monday, TOTA Event Notices, TOTA Marketing Opportunities, Regional Tourism HR Newsletter.
Destination British Columbia (DBC)
- Tourism Business Essentials Guides – free, practical resources for tourism operators to learn more about the tourism industry and about how to build their businesses. When reading these guides, we encourage you to think of each guide as a single ‘chapter’ within the much larger ‘book of tourism’ – and not just as stand-alone publications.
- Explorer Quotient – Are your potential clients spontaneous and fun-loving, or into structure and must-see attractions? Do they value luxury and shopping; or nature and authenticity? The answers to these questions can help your business find and keep your best customers—through Explorer Quotient® (or “EQ”). Destination BC and the Canadian Tourism Commission are pleased to announce that the tool is now available, free of charge, to every tourism organization in BC! The Explorer Quotient is a unique consumer segmentation system that will determine Explorer Types to give you a deep understanding of your customers—which is crucial for marketing and product development.
What is your EQ type? You can take the EQ traveller quiz now to find out.
Tourism Industry Association of BC (TIABC)
- TIABC Conference 2018 Presentations – Presentation files that TIABC have permission to share.
- How to Get Involved in the Tourism Industry – Guidelines for Government, Residents, Economic Development Agencies & Tourism Businesses.
- Tourism Research Resources – Includes access to Canada’s New Tourism Vision.
- Newsletter – a monthly review of what’s been happening in tourism across the Province.
- Employer Resources – A wealth of information on key issues including: recruitment, retention, management & leadership and training & development.
- Training & Education – Serving it Right, Food Safety, Superhost.
- Job Board – A free services for posting tourism and hospitality vacancies in BC.
Regional District of Okanagan Similkameen