Travel Penticton Society is the official Destination Marketing Organization (DMO) for the City of Penticton. We are responsible for facilitating external marketing initiatives and advertising to build destination awareness and attract visitors to Penticton and area.
These marketing initiatives, member cooperative opportunities, member development and training, community event support and more are made possible through the implementation of the Municipal Regional District Tax (MRDT), a 2%-3% consumer based tax collected by accommodation properties within the municipal boundaries of Penticton.
In 2022 the plan is to change the rate of MRDT in Penticton from 2% to 3% and as such a new application must be submitted to the Province not less than 9 months prior to the official renewal date of June 30, 2022.
Due to ongoing COVID-19 restrictions we are unable to host in-person strategy sessions. We therefore request you look through the assembly of information provided, which should give you an understanding of, in brief, what Travel Penticton has accomplished over the past 4 years, what the MRDT is, the process involved in submitting for the renewal and the proposed use of the additional MRDT.
A full copy of the MRDT Program Requirements can be viewed HERE.
In complement to the above documentation, Travel Penticton is also in the process of developing a new Five Year Strategic Plan for 2022-2026 and we welcome input from our tourism stakeholders. Please email if you have any suggestions, comments or questions.
This document represents the latest version of the strategic marketing direction for the tourism sector in Penticton and surrounding area over the next five years. Updates may be made until the date of final submission – September 30, 2021.
Once finalized the Five-Year Destination Marketing Strategy for 2022-2026 will be available on our member resources page HERE.