Upcoming Events & Development Opportunities
FALL WORKSHOP SERIES
Join Travel Penticton for our Fall Workshop Series which is offered FREE to our stakeholders. These 2-hour training sessions will help you take your business to the next level, while specializing in the topics outlined below. Not a member, contact Raquel today to learn about how to become one.
Google Adwords – September 12, 2018
Google’s Advertising Platform, Adwords, is a powerful channel for reaching potential customers searching online. Scott will cover important items to consider when setting up a new AdWords account and how to make the most of your budget month over month.
Search Engine Optimization – September 16, 2018
What makes one website rank higher than another? Google’s ranking algorithm changes quickly and can seem kind of opaque. Eli will go over search engine optimization best practices so your business can work in the right direction to improve rank.
Google My Business – September 26, 2018
Google My Business is a powerful tool for local search visibility. How a page is categorized, it’s reviews, page verification and more all contribute to your page visibility. Sarah will go over what she recommends for management and optimization of your listing, and what’s new with Google My Business.
For more information, contact Raquel Meriam at firstname.lastname@example.org or by calling 250-276-2163.
BC WINE SERVER FREE ONLINE COURSE
Developed by Okanagan College, the BC Wine Institute and a host of friends and partners who feel as strongly about the industry as you do. This self-paced course takes about 1 1/2 hours to complete and is intended to help you better understand the places and people that make BC wine special and unique, so you can share your knowledge and enthusiasm for BC wine with guests to BC wine country.