Subsidized Co-op Advertising Program
Supporting Penticton Business
Travel Penticton is dedicated to supporting our Penticton business community, and offering subsidized co-op advertising opportunities to assist our members in extending their marketing dollars and reach.
Stingray Radio
Travel Penticton continues to partner with Stingray to develop subsidized advertising campaigns for Travel Penticton member businesses. Travel Penticton has secured ad space with our media partner and will be covering 60% of the cost.
For the radio station New Country 100.7, the investment cost to member businesses is $350, for 50 x 30-second commercials dedicated to your business, with run dates available in October to December 2023. Over 31,000 people in Kelowna listen to New Country 100.7 in an average week. The station reaches listeners as far south as Oroville, Washington and as far north as Sicamous. 57% of listeners are between the ages 25-54 and 38% have an average HHI of $125,000+ per year. View the full listener snapshot and coverage map here.
We’ve also added additional opportunities to reach a Vancouver audience. The investment cost to member businesses is between $450 – $575 for 50 x 30-second commercials dedicated to your business, with run dates available in September to December 2023.
The Vancouver options are Z95.3, which reaches over 519,600 listeners each week ($575 investment), or 104.3 The Breeze, which reaches over 394,000 listeners each week ($450 investment). View the full listener snapshot for the Vancouver stations here.
Member businesses can choose one station per campaign and is limited to one flight per business. Full production of commercial, background music and sound effects included and ads must mention Visit Penticton.
There is limited availability with current run dates between September and December 2023. As we have such limited space, the maximum subsidized co-op spots is 1 per year per business, to provide equal opportunity to all members. Contact Stingray directly to secure your space.
Media Partner Offer:
CLICK HERE to view Stingray Advertising Offer
Contact: Andrew Francis
afrancis@stingray.com
250-488-8881
Castanet
Travel Penticton has continued to work closely with our media partners from Castanet to develop a subsidized advertising campaign for Travel Penticton member businesses. We have secured ad space with our media partner and between Travel Penticton and Castanet subsidies, we will be covering 80% of the cost.
The minimum cost to Travel Penticton member businesses is $350 for a customized 4 week advertising campaign with an Okanagan Valleywide reach, extending into Vancouver and Alberta, and a guaranteed 400,000 monthly impressions. For extended reach and a guaranteed 600,000 monthly impressions, the cost is $450 for Travel Penticton members for a customized 4 week advertising campaign with additional reach into Kamloops, as well as Okanagan Valleywide reach with province wide downloads, and extending into Vancouver, Alberta and beyond. All design costs are included and ads must have the Visit Penticton logo.
Limited availability each month in 2023, with a maximum of 2 months of subsidized ad rates per member. Contact Castanet to secure your space today.
Media Partner Offer:
CLICK HERE to view Castanet Advertising Offer
Contact: Jasmine Aantjes
jasmine@castanet.net
250-460-0121
Bell Media – Vancouver Radio, Move 103.5
SOLD OUT – Travel Penticton has again partnered with Bell Media and the Vancouver radio station Move 103.5 to develop a subsidized advertising campaign for Travel Penticton member businesses. Travel Penticton has secured ad space with our media partner and will be covering 65% of the cost.
The investment cost to member businesses is $550, for 25 x 30-second commercials dedicated to your business, with run dates in mid-September to mid-November 2023. Over 939,000 people in Vancouver listen to Move 103.5 in an average week. The station reaches listeners throughout the Lower Mainland, as far south as Bellingham, Washington and west into the eastern shore of Vancouver Island. The core demographic is adults between ages 30-54 and 55% have an average HHI of $75,000+ per year. View the full listener snapshot and coverage map here. Full writing, production and guidance of commercial included and ads must mention Visit Penticton.
There is limited availability of 8 spots with run dates from mid-September to mid-November 2023. Contact Paige Schulz by September 1, 2023, to secure your space.
Media Partner Offer:
CLICK HERE to view Move 103.5 Advertising Offer
Contact: Paige Schulz / Alan Brown
paige.schulz@visitpenticton.com
alan.brown@bellmedia.ca
For additional program details or other marketing opportunities, please contact:
Paige Schulz, Marketing & Member Services Manager, Travel Penticton
250-276-2169